Báo cáo thực tập Marketing trung tâm Anh Ngữ bằng tiếng Anh

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I. INTRODUCTION – Báo cáo tốt nghiệp marketing trung tâm Anh Ngữ bằng tiếng Anh

1.1. Purposes of the internship

In recent years, along with the integration of our country into the region and the world, with the orientation of the country’s economic development since 2020, the general corporate and business enterprises say private confronted with major challenges. Integration means many advantages, but also many difficult obstacles for businesses. So the line between success and failure becomes more fragile, competition becoming ever more acute. The market is a vital factor for every business sector in general and in the furniture manufacturing business in particular. There is now a new market can consume the goods. Since then, a new business can be profitable to produce operational turnaround of its business. Therefore, marketing activities aimed at expanding the market becomes more and more important for every business. Businesses trying to search for the appropriate market their products, the ability to produce the company’s business.

Windsor Essex Canadian English system of training centers pronunciation and communication with all the training philosophy focuses path from the root to the right to learn English as it is to learn a language… As a relatively young company should develop marketing activities to expand market is extremely important. Hochiminh City University Of Food Industry has provided useful experience for me to prepare the human resources industry and commercial services in the future. Through this internship period, I have experienced much useful for my future work and reports are based on what I learned during this internship.

1.2. Significance of the internship

University helps students get the basic knowledge of theory. However, with this knowledge, we can not work and complete the job in practice. So we need additional knowledge and new skills to learn additional methods in the workplace and society.

At first practice in company practice I still crestfallen, although the school is also the teacher to share practical experience much, but when the reality is arising a lot of situations and problems. Require a business person must have expertise and soft skills to handle situations

The internship also contributed to the additional knowledge and skills We also focus on the reality of work

II. OVERVIEW OF WINDSOR ESSEX CANADIAN ENGLISH CENTER – Báo cáo thực tập marketing trung tâm Anh Ngữ bằng tiếng Anh

2.1.History of the Windsor Essex Canadian English Center

WECEC is a new English Language Centre providing the latest teaching approaches to English Language Learning. Our programs are based on the world-class Ontario Curriculum from Canada, an inquiry-based curriculum, with its foundation in the latest research and developments in modern education.

With the aim to provide a modern alternative to English Language Learning for Vietnamese learners, our approach to learning instruction is devised to be both instructive and fun for students; interested students always learn faster, bored students don’t!

WECEC programs have been designed to allow student’s language abilities to develop more naturally, resulting in better content retention and happier, more confident English speakers.

All students will receive a student registration number from a Government School Board in Canada. In the future this number will assist students when they go to do further studies in Canada.

619 Le Trong Tan, Binh Tan District

1900986800

wecec@wecec.edu.vn

WINDSOR ESSEX CANADIAN LANGUAGE CENTER

Phuc Tan Education Development Joint Stock Company

Tax code: 0315656148 issued by Ho Chi Minh City Department of Planning and Investment on May 2, 2017

2.3.The function of the Windsor Essex Canadian English Center – (Báo cáo thực tập marketing trung tâm Anh Ngữ bằng tiếng Anh)

Helps students grasp basic grammar knowledge to use in their daily work after graduation.

Improving language skills, including listening, speaking, reading, writing, and editing – translator.

Preparation of foreign language skills and professional knowledge necessary disciplines as business, education, tourism … to facilitate the students to handle situations in their daily work

2.4.The organizational structure and management of Windsor Essex Canadian English Center

The model structure of the management Windsor Essex Canadian English Center

Windsor Essex Canadian English Center with staffing structures are arranged very scientific, consistent with the nature of production and business activities of the company, in accordance with the laws of the Socialist Republic of Vietnam. 

 1:The organizational structure of Windsor Essex Canadian English Center

(Source: Sales Department) – (Báo cáo tốt nghiệp marketing trung tâm Anh Ngữ bằng tiếng Anh)

Functions and duties of department

Director: Direct operating companies, are responsible for the highest authority in the company’s operations, and is responsible before the law for business activities and direction of the target company as well as the improvement of workers live.

Vice – Dricter

– Assisting the Director in the management and administration of the company’s activities as assigned by the Director;

– Proactive and positive development, implementation and tasks assigned to the Director responsible for the efficiency of operations.

Marketing – Sales Department have several functions such as: select the channels through which the goods are to be distributed, trains the salesmen in a knowledge of the goods and in methods of selling them, Supervises and directs the sales activities of the men out in the field. Construction of the advertising, marketing and discounting to attract customers, Design – network, design maquette advertising leaflet, brochure, catalog, bandrote … Administration of company web network, writing articles to post on the company website, receiving and responding to customer inquiries, for work through the Internet,…

Document accountant: The basic function is responsible for financial services, write and collect invoices, data reflected on the books and provide timely information to serve the director’s decision. Ensure implementation of financial revenues and expenditures of the current regime and state tax provisions, social insurance, health insurance and other obligations to the state besides function rooms include the proposed cost-saving measures, increase profitability, preserve and develop the company’s business capital.

Human resources department

• Implementation of strategy, annual budgets, work plans of each month to the Department Director-General for approval.
• The organization of the mirror, in room assignments to complete year budget plan, work plan of the room / board approved each period.
• Perform internal reports prescribed by the Company and other reports as requested by the Executive Board.
• Develop processes and professional regulations of the Office of the field, evaluate the effectiveness of the process, this provision in practice to continuously improve and enhance the Company’s operations.
• Perform other duties as directed by the Executive Board division.

III. DIGITAL MARKETING IN WINDSOR ESSEX CANADIAN ENGLISH CENTER – Báo cáo thực tập marketing trung tâm Anh Ngữ bằng tiếng Anh

3.1 INTERNSHIP DESCRIPTION

3.3.1. Specific tasks / Responsibilities

Internship jobs is a marketing staff, regular phone calls advising customers of the Windsor Essex Canadian English center, quotes for customers, consulted for clients courses and faculty time arrangement for the customer

Work assignments

Internship jobs is a marketing staff, regular phone calls advising customers of the Windsor Essex Canadian English center, quotes for customers, consulted for clients courses and faculty time arrangement for the customer

Weekly schedule – (Báo cáo thực tập marketing trung tâm Anh Ngữ bằng tiếng Anh)

Week	Activities
Week 1	–                 Work center shifts (the phone, counseling students on courses)–                 Marketing at Windsor Essex Canadian English center –                 Written report after each meeting
Week 2	–                 Learn the timetable, needs of university students about learning English–                 Document preparation and information consultation –                 Marketing at Binh Duong University and DongNai University
Week 3	–                 Update enrollment information for the promotion’s Day 40/5-1/5–                 Prepare travel posters and flyers program
Week 4	–                 Work center shifts (the phone, counseling students on courses)–                 Marketing at Windsor Essex Canadian English center –                 Written report after each meeting

3.3.2.Job description

My work at Windsor Essex Canadian English Center mainly calling customer care,

My work at Windsor Essex Canadian English Centre mainly calling customer care, Manager –  Nguyen Thi Trinh has guided me the way phone calls to the client, first I must smile, bright, affable with the client. in the conversation with customers over the phone I will order to advise the client of the information on the course, first I introduced over the course of the Centre, then I will quote for each course, I talk to customers about the same customers and between courses at Colorado After the client has chosen a reasonable course, then I proceed to ask for customer information, and I see them in the Office of enrollment in English Center Colorado to expedite admissions procedures

3.2. Experience learned from tasks – Báo cáo tốt nghiệp marketing trung tâm Anh Ngữ bằng tiếng Anh

• New skills acquired and skills improved

the process practice at the company gave me the following experience:

+ Confident ahead of the crowd

+ Always fun with customers

+ Customer enthusiasm and fun

+ The ability to work independently

+ Communicate better in English

+ Hard working style

+ go to work one hour and clean

+ speak softly, politely with others

• Management techniques observed

Windsor Essex Canadian English Center, the additional equipment needed for marketing, installation mountings line for easy customer phone calls about Colorado  English Center

Windsor Essex Canadian English Center need to focus more marketing investment, the most important is advertising, propaganda, building appropriate fees

• Self-employed skills Classroom

+ Academic programs in the classroom seems to me to have applied at Colorado when I practice, because this is the English language training, Colorado, so a lot of people talking to each other in English, I can apply the skills learned and the fact

• Problems encountered

During practice I have not used the software in Windsor Essex Canadian English Center, it seems that this is the software that I never knew, I had to thanks to the staff of the Center for English training for Colorado.

• Lesson learned

I’ve learned a lot from when I went to practice at Colorado  English Center, such as: the ability to work independently, communicate in English better, hard working style, go make one now and clean, speak gently, politely with the client and with everyone

4 DIGITAL MARKETING IN WINDSOR ESSEX CANADIAN ENGLISH CENTER – Báo cáo thực tập marketing trung tâm Anh Ngữ bằng tiếng Anh

4.1. Marketing Mix Strategy of Windsor Essex Canadian English Center

4.1.1. Product strategy:

Adult Communication Program

The Adult Communication Program is for adults wanting to learn English to improve their skills for general communication. It is a 4-level program, using Ontario curriculum teaching methodology for teaching ESL, for adult Beginners A1 to Upper-Intermediate B2 learners, and has been designed to allow student’s language abilities to develop more naturally, which means students better remember what they have learned and are happier, more confident English speakers.

Regardless of whether a student is 5 years old or 50 years old, fully engaged students will always learn better. That is why our approach to learning instruction, with a modern style of English Language Learning, is devised to be both instructive and fun for students; interested students always learn faster, bored students don’t!

Senior Young Learner (Báo cáo thực tập marketing trung tâm Anh Ngữ bằng tiếng Anh)

Our Senior Young Learner Program is for teenagers, aged 12 to 16, with a higher level of English language learning. It is a 4-level program, with content aimed towards the Cambridge A2 Key (KET), B1 Preliminary (PET), and B2 First (FCE) test certifications, and has been designed to allow student’s language abilities to develop more naturally, which means students better remember what they have learned and are happier, more confident English speakers.

With a modern style of English Language Learning, our approach to learning nstruction is devised to be both instructive and fun for students; interested students always learn faster, bored students don’t!

WECEC also includes ESL instruction in Science & Mathematics. This provides students with a solid base of knowledge for possible future education in English-speaking countries.

unior Young Learner Program

Our Junior Young Learner Program is for younger children, aged 6 to 11, just beginning their English Language Learning. It is a 5-level program, with content aimed towards the Cambridge YLE Starters, Movers, and Flyers tests, and has been designed to allow student’s language abilities to develop more naturally, which means students better remember what they have learned and are happier, more confident English speakers.

With a modern style of English Language Learning, our approach to learning instruction is devised to be both instructive and fun for students; interested students always learn faster, bored students don’t!

WECEC also includes ESL instruction in Science & Mathematics. This provides students with a solid base of knowledge for possible future education in English-speaking countries.

Academic IELTS Program (Báo cáo thực tập marketing trung tâm Anh Ngữ bằng tiếng Anh)

The Academic IELTS Program is for adults who want to learn English for the IELTS test to study or work overseas. It is a 4-level program aligned to senior secondary Ontario grades, for A1-2 IELTS 3.0 to C2 IELTS 7.5 learners, and has been designed to allow student’s language abilities to develop more naturally, which means students better remember what they have learned and are happier, more confident English speakers.

Regardless of whether a student is 5 years old or 50 years old, fully engaged students will always learn better. That is why our approach to learning instruction, with a modern style of English Language Learning, is devised to be both instructive and fun for students; interested students always learn faster, bored students don’t!

Business TOEIC Program

The Business TOEIC Program is for adults who want to learn English for the TOEIC test for business and career opportunities. It is a 4-level program aligned to senior secondary Ontario grades, for A1-2 TOEIC 300 to C1 TOEIC 900 learners, and has been designed to allow student’s language abilities to develop more naturally, which means students better remember what they have learned and are happier, more confident English speakers.

Regardless of whether a student is 5 years old or 50 years old, fully engaged students will always learn better. That is why our approach to learning instruction, with a modern style of English Language Learning, is devised to be both instructive and fun for students; interested students always learn faster, bored students don’t!

4.1.2. Price strategy

Because of the strategic objectives of the center is to penetrate the market, increasing brand awareness and raise support for English proficiency of school students should present Windsor Essex Canadian English center relatively cheaper compared to the other language centers. Students pay tuition for each course. Specifically as follows:

Course		Time to learn	Cost (VND)
Prepare for Toiec		10 weeks  60 lesson	650 000
Pre-Toiec		10 weeks  60 lesson	650 000
Toiec 250		10 weeks  60 lesson	650 000
Toiec 300		10 weeks  60 lesson	650 000
Toiec 350		10 weeks  60 lesson	650 000
Toiec 400		10 weeks  60 lesson	650 000
Toiec 450		10 weeks  60 lesson	650 000
Prep for the TOEIC	Express	5 weeks  60 lesson	840 000
	Normal	10 weeks  96 lesson	1                   050 000

Tuition of the children’s programs of COLORADO are intermediate and advanced levels, tuition cheaper for the competitors in Ho Chi Minh City, however in Bien Hoa city, the tuition COLORADO relatively high compared with of people lives here

4.1.3. Online Marketing – (Báo cáo thực tập marketing trung tâm Anh Ngữ bằng tiếng Anh)

The advertising media:

Development brochure: is divided into 2 times, the first time earlier this month 2/2016, at Hochiminh City University Of Food Industry

Set 2 suites banner in the dormitory in university

Banner on email, web classes

Google adword, google maps                                     

Advertising on facebook

Advertising on the speakers at the break: it lasts about one minute

Public Relations:

Coordinate with VCLUB club, on Sunday the 2nd and 4th week of the month will organize extra-curricular sessions and workshops in English, or the contest in English.

In attendance school admissions consulting organization.

Promotion:

Give 1 language course for students

10% to 50 participants to register first

In general, evaluate marketing results is done in the form of comparisons with the marketing objectives on the basis of the following assessment (Báo cáo thực tập marketing trung tâm Anh Ngữ bằng tiếng Anh)

Target marketing	Facility assessment
To attract more students	Monthly Report  and year-end deadline
Revenue growth rate 20-25%	Financial Report
Profit: USD 50 million
The level of brand awareness: 30%	Report marketing

4.2 Recommendations- Báo cáo thực tập marketing trung tâm Anh Ngữ bằng tiếng Anh

Windsor Essex Canadian English Center should expand more class object for many students, such as English communication classes,  learning English online,  learning english distance,..

Windsor Essex Canadian English Center should advertise the classes on means newspapers, on news websites, education

Windsor Essex Canadian English Center should expand new branches, especially in densely populated industrial area, Ho Chi Minh City is also a central market that needed to fully exploit

CONCLUSION (Báo cáo tốt nghiệp marketing trung tâm Anh Ngữ bằng tiếng Anh)

In the past few years, with modern life, the life of man is not constantly improving, although demand for food is no longer an issue as the top priority, but the years before. People now began to concern the quality of life, your class itself. Furthermore this is the era of economic development more businesses sprout, so dress up as demand for services rise, this is an opportunity for businesses inside the field of business services trade in general Windsor Essex Canadian English Center. Newly established company is a young company so it difficult in the initial stage of development however the results the company achieved in recent years is also a good sign. To get results right from the beginning is because companies have learned the importance of marketing and focuses on marketing activities , always looking for new markets , new customers . To daty, the company has built its foundation in manufacturing business professional gift; the market scale is constantly expanding.

Over time practicing and working at Windsor Essex Canadian English Center, i has been studying, learn about the production – the company’s business so that contribute to finding solutions to improve effective marketing activities for the company. With the individual authors of theoretical knowledge and practical on are important, necessary for future work of me. I would like to thank the brothers and sisters in the sales department have facilitated me during practice and work. In particular, I would like to thank, profound gratitude to the company’s director Craig Allen has created the best conditions to my internships in companies and thematic complete internship report!

After the internship at Windsor Essex Canadian English Center I had to learn a lot about the job in the marketing department and customer care, however with the Extrovert personality I think I fit with the job of a marketing staff. In the future, I want to correct his specialized work, my goal is to become an excellent marketing personnel. (Báo cáo thực tập marketing trung tâm Anh Ngữ bằng tiếng Anh)

The first day of practice, I felt afraid to confusing, strange and worrying. But then my spirit was quite over because I was always getting the instruction and care of the staff at Windsor Essex Canadian English Center especially the staff side customer care Department. After 1 month internship I was familiar with the work of the Office, the Office environment and feel the solidarity of a collective aimed towards the completion of the tasks that have been assigned a most effective way.

To get good results in the need to have the departments closely and always support each other in all situations. The sense of responsibility of each person are respected, fun and vivacious in communication.

The results acquired during the internship.

The customer care help children progress in soft skills, increasing the ability to communicate, persuade customers.

The job of the sales are done on the subject of informatics as the word was of great help for this work.

In addition to productive work:

+ Need fast, accurate, and must comply with the norms and regulations of the company set out;

+ Use of the device in accordance with instrument manual sequence;

+ Understanding the requirements of the job responsibility and self know basic checking his work done.

What I’ve done

During study at Windsor Essex Canadian English Center I was the teacher to prepare a lot of knowledge as well as the situations easily committed when training but because is the first approach with the fact I’m still many mistakes and familiarity.

The reality in your company often have additional small details. So, for those situations I haven’t been able to promptly handle and containing several mistakes when handling. When graduation exercises at the company I realize that learning on the theory is not enough and just apply a portion of the field in the field doing that need to combine precise knowledge outside. So I have not been able yet to the professional working environment and have high competitive

INTERNSHIP SUMMARY- Báo cáo thực tập marketing trung tâm Anh Ngữ bằng tiếng Anh

• New skills acquired and skills improved

the process practice at the company gave me the following experience:

+ Confident ahead of the crowd

+ Always fun with customers

+ Customer enthusiasm and fun

+ The ability to work independently

+ Communicate better in English

+ Hard working style

+ go to work one hour and clean

+ speak softly, politely with others

• Management techniques observed

Windsor Essex Canadian English Center, the additional equipment needed for marketing, installation mountings line for easy customer phone calls about Windsor Essex Canadian English Center

Windsor Essex Canadian English Center need to focus more marketing investment, the most important is advertising, propaganda, building appropriate fees

• Self-employed skills Classroom

+ Academic programs in the classroom seems to me to have applied at Windsor Essex Canadian English Center when I practice, because this is the English language training, Windsor Essex Canadian English Center, so a lot of people talking to each other in English, I can apply the skills learned and the fact

• Problems encountered

During practice I have not used the software in Windsor Essex Canadian English Center, it seems that this is the software that I never knew, I had to thanks to the staff of the Center for English training for Windsor Essex Canadian English Center

• Lesson learned

I’ve learned a lot from when I went to practice at Windsor Essex Canadian English Center, such as: the ability to work independently, communicate in English better, hard working style, go make one now and clean, speak gently, politely with the client and with everyone

LIST OF REFERENCES- Báo cáo thực tập marketing trung tâm Anh Ngữ bằng tiếng Anh

1. Nguyen Dinh Khuong, “WTO Vietnam Business opportunities and challenges of WTO accession”, Labour Publishing House, 2006.
2. Syllabus Political Economy Marxist-Leninist, the National Political Publishing, Ho Chi Minh City, 2004.
3. Duong Huu Hanh, “International business in a global market”, Labour Publishers – Society
4. Author, Summary of results of customer surveys outside survey.
5. Le Van Tam, “Strategic Management Curriculum”, Statistical Publishing House, Ho Chi Minh City, 2000.
6. Hoang The Head,” The New Thinking on the market,” Publishers List
7. Nguyen Cao Van, “International Marketing Curriculum,” Education Publishing House, 1997

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