Lời mở đầu báo cáo thực tập tiếng Anh, Introduction report 

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Lời mở đầu báo cáo thực tập tiếng Anh hay INTRODUCTION, tóm tắt intrenship Report các bạn không thể để thiếu trong bài báo cáo thực tập Ngôn ngữ Anh của mình, nhưng làm sao để viết lời mở đầu hay, đủ ý, các bạn cần tham khảo ngay các lời mở đầu dưới đây.

LƯU Ý Trong quá trình làm bài Báo cáo thực tập các bạn gặp khó khăn về thời gian hay tìm kiếm công ty thực tập, không thể hoàn thành bài làm hãy liên hệ với mình để được hỗ trợ qua https://zalo.me/0909232620


Mục lục

Lời mở đầu báo cáo thực tập tiếng Anh tại trung tâm Anh Ngữ 

A good education requires a strong knowledge foundation. Therefore, teachers in specific are indispensable to students, and due to current globalization, English has become the potential part of education needing more attention and considerable investment, so English teachers have strongly proved their positions and importance so far. Choosing and pursuing this career path, the author determined on seeking opportunities for English teaching position, then successfully applied to Atlanta Language Educator and worked on this internship report entitled:” An Internship Report on Studying the English Teaching Process on Grammar for Students aging 8-15 At Atlanta Language Educator (March – May 2021)”.

With a 3-month-duration internship at the company, what she expects are chances to implement the theoretical knowledge and skills learnt at university to practical experiences on English teaching process for students. Furthermore, she looks forward to obtaining better understanding on the essence of teaching, how a teaching process takes place and goes on, how to hold an English class for students productively and deal with immediate situations.

This internship report is formatted as follows: the introduction in the gist of the writing (her reasons for choosing this topic and purposes of the report); then, the company background consisting of its history, development, mission, vision and structure. Chapter 3 will provide readers with basic concepts of education, teaching, English teaching, grammar and English grammar so that they can conceive the mainstream and perspective used in this report.  In chapter 4, her job description in both general and detail circumstances will be discussed; thereupon, her findings and experiences throughout the internship duration will be represented in chapter 5 and wide-ranging recommendations will be supposed in chapter 6.

Một nền giáo dục tốt luôn đòi hỏi một nền tảng kiến thức vững chắc. Vì vậy, giáo viên là những người không thể thiếu đối với học sinh; bên cạnh đó, tiếng Anh đang trở thành một phần tiềm năng của giáo dục cần được chú ý và đầu tư nhiều hơn do xu hướng toàn cầu hóa hiện nay, vì vậy mà giáo viên tiếng Anh đang ngày càng khẳng định được vị thế cũng như tầm quan trọng của mình. Lựa chọn và theo đuổi con đường giáo dục này, tác giả quyết tâm tìm kiếm cho mình những cơ hội ở các vị trí giáo viên tiếng Anh, sau đó, cô ấy đã ứng tuyển thành công vào vị trí trên tại trung tâm Á Lan Đại và thực hiện bài khóa luận thực tập với tiêu đề: “ Báo cáo thực tập về nghiên cứu quy trình giảng dạy ngữ pháp tiếng Anh cho học sinh trong độ tuổi từ 8 tới 15 tại Trung tâm Ngoại ngữ Á Lan Đại (tháng 3- tháng 5 năm 2021).

Trong quá trình 3 tháng thực tập tại đây, cô ấy mong muốn có cơ hội vận dụng các kiến thức lý thuyết cũng như các kĩ năng đã được học tại trường vào quy trình giảng dạy tiếng Anh thực tế cho học sinh trong độ tuổi 8-15. Hơn thế nữa, cô ấy cũng muốn hiểu rõ hơn về bản chất của giảng dạy, làm thế nào để một quá trình giảng dạy diễn ra và tiếp tục, làm thế nào để tổ chức một lớp học tiếng anh cho hiệu quả cũng như giải quyết các tình huống ngay tức thì.

Bài khóa luận thực tập được trình bày như sau: phần giới thiệu nội dung chính của bài viết ( lý do cô ấy chọn đề tài thực tập này và mục đích của bài báo cáo), tiếp sau đó là thông tin về công ty bao gồm lịch sử hình thành, quá trình phát triển, tầm nhìn và sứ mệnh cũng như cấu trúc công ty. Chương 3 sẽ cung cấp cho người đọc những khái niệm cơ bản về giáo dục, giảng dạy, giảng dạy tiếng Anh, ngữ pháp và ngữ pháp tiếng Anh; từ đó họ có thể hình dung ra được chủ đạo chính và cách nhìn đang được dùng trong bài báo cáo. Ở chương 4, tác giả mô tả công việc một cách tổng thể và chi tiết; ngay sau đó, cô ấy cũng trình bày những phát hiện và kinh nghiệm mình thu được trong chương 5 và những đề xuất trong chương 6.

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INTRODUCTION – báo cáo thực tập tiếng Anh tại trung tâm Anh Ngữ

1. Reasons for choosing the topic

In a world with fast-paced development, there is a trend of globalization among many fields: technology, economics, education, etc. However, differences in language are one of the major barriers for people speaking different languages that result in countless problems and misunderstanding. Therefore, a universal language is needed to facilitate that matter. English is now widely spoken that it truly represents “the language that the sun never sets” (Schreier, D., Hundt, M., & Schneider, E. W., 2019). It dominates others to become the official language of almost 50 countries around the world. As a result, there is a high demand for English teaching and learning in many countries including Vietnam.

Being one of the official foreign languages in a well-developing nation, Vietnam, English is the compulsory subject in most public and private schools. Perhaps more importantly, many secondary and high schools for the gifted enroll students by requiring them to achieve English Certificate with at least A2 level based on The Common European Framework of Reference for Language (CEFR). For all this reasons mentioned above, besides studying at schools, most Vietnamese children will enroll in different famous English centers’ courses, one of them is from Atlanta Language Educator, in order not only to pass the examination with flying scores but also enhance their English skills: Grammar, Listening, Reading, Writing and Speaking.

However, these students’ learning process would face real struggle without English teachers’ assistance and support, especially kids and students since they have no ideas on the useful materials needed or which learning methods are suitable for them. It is undeniable that English teachers have important influences on these students’ performance and improvement as they are well equipped with in-depth knowledge and skills. At Atlanta Language Educator, each teacher is in charge of teaching separate skills effectively and efficiently. By reasons of that importance mentioned above, the reporter applied to the English Teacher position at Atlanta Language Educator and chose that topic.

VIẾT THUÊ BÁO CÁO THỰC TẬP NGÔN NGỮ ANH
VIẾT THUÊ BÁO CÁO THỰC TẬP NGÔN NGỮ ANH

2. Purposes of the internship report

Being a senior student majoring in Business English at University of Finance and Marketing, the reporter would love to have great opportunities to experience English teacher position at Atlanta Language Educator. Although her major focuses mainly on economics, she found strong interest and passion in education, especially teaching English for students in general and grammar in specific. On her 3-month internship duration, she looked forward to studying that English teaching process to build her self-development not only in terms of teaching knowledge but also soft skills. In addition, she would like to have practical experiences in dealing with issues in class management. Moreover, with her aspiration of spreading love for English among her beloved students, she was delighted to have closer connections with them to deepen understanding about their dilemma in learning English, from that she could put forward solutions to address the problems.

In the internship report, she described her English teaching process on grammar for students aging 8-15 at Atlanta Language Educator as well as her experiences and activities. This internship report also discussed how important her recommendations are to herself and why they should be taken into consideration.

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Lời mở đầu báo cáo thực tập Ngôn Ngữ Anh tại công ty du lịch

Reasons for choosing the report:

Nowadays, with the rapid development of scientific and technical achievements, material and spiritual life of people is raising which leads to the increase of tourism demand. For this reason, tourism is necessary in people’s lives. It has an enormous contribution to the national income of the country annually and attracts a large number of employees working in this sector.

“Master plan for tourism development in Vietnam up to 2020 and vision to 2030”, Prime Minister has approved on dated January 22, 2017. During this period, the state has determined “developing tourism into a key economic sector”.

Because of the huge benefits that tourism brings to the national economy, hotel business has become more attractive. However, because of the massive participation and lack of consistency in management as well as economic crisis, natural disasters and volatility, the market is also competitive. Therefore, in order to survive and succeed, every hotel should create a brand associated with service quality to excel others in attracting customers.

One of the factors contributing to good impression with customers is greeting. In the chain of relevant division to improve service quality, reception is “the face” of the hotel and has important tasks to bring the first impression to the guests. Specifically, it requires the reception staff to have virtuous characters as well as professional qualifications.

Therefore, in order to show the importance of the Reception Division, I decided to choose this subject: “SOME SOLUTIONS TO MAINTAIN AND STRENGTHEN THE TOURIST ATTRACTION  OF       RECEPTION DEPARTMENT AT BINH QUOI TOURIST VILLAGE”

I have been practicing at Binh Quoi tourist village for six weeks. Moreover, what I have gained from this course is how to serve guests in a reasonable and thoughtful way. In addition, because my theoretical level and practical experience is limited, I hope teachers will give me comments so that I can finish the internship report better.  (Lời mở đầu báo cáo thực tập tiếng Anh)

Purpose of the research

  • Finding the current state of operations and services at Binh Quoi tourist village.
  • Studying how the functions of Reception
  • Analyzing some services and factors affecting to the serving quality in the resort.
  • Giving solutions to improve and enhance service quality of the resort in order to attract

Objectives and scope of the research

Objectives of the research

  • The activity and service quality of the Reception
  • The problem related to professional knowledge and organizational
  • The functions, tasks, roles, and relationship of this department with other

Scope of the research

I am working at the reception department in Binh Quoi tourist village, so I can only further research in this department, and current services, service quality of the resort. At the same time, I will recommend some solutions to improve and enhance service quality in this resort.

Researching methods –  (Lời mở đầu báo cáo thực tập tiếng Anh)

I have used the collecting information methods (collecting information from the departments), investigative methods, analytical methods and reference materials provided by the Human Resource of Binh Quoi tourist village.

Structure of report

All reports are divided into 4 chapters:

Chapter 1      : Theoretical basis about receptionists’ specialties.

Chapter 2      : Overview of Binh Quoi tourist village.

Chapter 3      :Current situation of the Reception department at Binh Quoi tourist village.

Chapter 4      : Conclusions and Solutions.

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INTRODUCTION  – Lời mở đầu báo cáo thực tập tiếng Anh  – Reality and Solutions to Perfect quality of service at Sherwood Suites Saigon”

1.1. Reason of Choosing Research

Our country is entering a period of industrialization – modernization to make Vietnam become a modern industrialized country. The tourism and hospitality industry are one of the industries that have contributed greatly to the revolution and are considered as the spearhead economy of today. In many countries in the world, the tourism and hospitality industry has developed quite strongly and for a long time, but in Vietnam, it is a relatively young sector, not yet developed strongly but has a very important position in the Vietnamese economy today. That is why the government has made reasonable policies to create favorable conditions to attract huge capital from foreign investors.

Thanks to foreign investment capital, many tourist resorts, hotels and serviced Apartments are being built and developed in Vietnam. It is a good thing that Vietnam has joined the WTO – this is also an important gateway in the development of tourism. Along with the economic growth and social progress in the countries of the world, people’s travelling demand is higher and richer. In the past, people’s travel was derived from the actual need to learn about the people, the society, the customs and habits where they are, then the demand raised that is the enjoyment of service quality and quality of service in their destination.

As being one of the five-star serviced apartments that run hotel business, Sherwood Suites is a perfect combination of convenience with luxury amenities and first-class service, providing guests with the warmth and comfort of being in their own home, whether short or long term. Sherwood Suites is not only a place to stay, it is also a lifestyle. Located in one of Asia’s most dynamic cities, this deluxe serviced apartment is designed to be your dream lifestyle.

In recent years, serviced apartments have been chosen as the most preferred accommodation to stay for families and couples as it not just consisted of almost everything like guest’s home but also provided the service like in hotels. To be affordable to guests’ needs, serviced apartments are growing up more and more everyday. So the competition in this types of segment is becoming more thrilling than ever. Guests will have more options to choose. That is the reason why the quality of service is the most important factor that attract guest coming and returning to Sherwood Suites. To prove this is true, I make this report that aims to explore the Business, status and solutions for quality service at Sherwood Suites.

1.2. Objective of the report

Sherwood Suites Saigon has just been operating for one year, so it might not run very stable. Although every process has its own standard and are being followed well, but it is still difficult to ensure the standard of the quality of service because it is based on many factors. The objectives of the report are to analyze and evaluate the quality of service at current Sherwood Suites and the following years. Based on the objective set, an article addressing the remaining negative stereotypes at Sherwood Suites. By understanding and researching, we propose solutions to improve the quality of services for Sherwood Suites.  (Lời mở đầu báo cáo thực tập tiếng Anh)

1.3. Target and Field of Research

– The subjects of the thesis are quality of service at Sherwood Suites.

– Scope of the study: Spatially limited research space at Sherwood Suites.

– The time: the internship takes place in 2018

1.4. Method of Research

The report uses the following research methods:

– Method of collecting secondary information: From the books, newspapers, magazines, reports of the General Department of Tourism, reports of the Front Office, reports of Sherwood Suites.

– Practical survey method: The student spent a lot of time investigating the reality at Sherwood Suites to compare the reality and the results of the hotel. Also learn about service quality, especially performance of the hotel.

– Methods of analysis and synthesis: Using statistical analysis methods, inductive methods … to synthesize them into the core problems, the most common at Sherwood Suites.

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INTRODUCTION internship report – Lời mở đầu tại trung tâm Ngoại Ngữ

1.1. Internship aims:

Prior to the current development trend of the world, interpretation and translation become more urgent need than ever. All interactions in the fields of economics, culture, politics, health, defense, education, and eduction service among countries in the world can only be successful thanks to the important contribution of the translation factors . Therefore, as the world is drawing closer together, it is imperative that every country should do the same to remove the language barrier. And interpreters are the bridge to help link the nations together. This is a great opportunity to get in touch with famous politicians..

This demand is not much in quantity but an important profession. This is also a high income job with an average salary of 10-15 million per month. At the conference, high-level negotiation, the salary is calculated in hours from several hundred dollars or more. With some less common languages such as German, Italian … the salary is higher.

The language barriers will lead to bad things and at the national level, there may be potential danger of war if there is no understanding of the language of the enemy. Therefore, the translator or interpreter has a very heavy responsibility in transmitting the language among people. It can be said, the success of work depends a lot on this translator.

In order to solve the problems encountered in communicating with international friends, as well as partner documents or contracts, translation services must be provided. Translation is important for both parties to understand each other better so businesses must have a partnership with a translation service to assist them when needed. It has both the unity and the brand of the business in the eyes of partners. Translation tasks will help students after graduation and practice will find good jobs with high income. Thus, internship plays an important role in improving fresh graduates’ skills before working.

1.2.  The reason for choosing the internship.

The internship helps the student to access the work environment in a company, so that conditions can compare and contrast between the theory, knowledge is learned in the school with the practice at the practice. Therefore, the student must choose a placement agency that has a job related to the student’s field of study.

Established in 2004, StudyLink International Education Center is considered one of the centers providing international study consultancy services, English training and professional project management education, honesty and perfect for Vietnamese students. The services that the company is doing are using foreign language elements, especially English. With the great service, studylink is very suitable for students studying English language practice. So, this is one of the companies that can help students apply their knowledge in the field to real work. This helps me gain more knowledge, confidence and experience to enter the work environment in future.

1.3. The meaning of the internship and topic.

In each industry, translation has a role. In the sectors mentioned, education is the most used translation service. Most of the literary, philosophical, and supportive materials for cultivating are derived from languages other than Vietnamese. All of them are translated into Vietnamese correctly and out of meaning. To do this requires a professional translation team. Because each work has its own set of contexts and cultures, it requires the translator to have a double-eduction and understand the language.

The internship process helps students get familiar with the work environment, learn how to work and practice some work skills, communicate in the workplace, gather information and describe the reality. However, students do not have “complacent” that play that wasted all four years. Translation is a job that requires a lot of knowledge and experience. Therefore, students must always study, read, listen and collaborate while still being at university.

Translation is a profession that many students choose to study foreign languages after graduation, especially the students have orientation translation-interpretion from the beginning. Knowledge of the school equips the student to be ready to step down the path to become translators at the publishing units, interpreters at companies, foreign corporations … Not everyone is gifted Foreign language, so the role of communication bridge, understanding of the profession is always promoted with satisfactory level of income.

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INTRODUCTION  Lời mở đầu báo cáo thực tập tiếng Anh – Analyze the recruitment service process of Le & Associates

With the flow of economic integration of the country is the birth of business enterprises with many different fields and industries. However to be able to survive and develop sustainably in the opening and fierce competition environment requires businesses to create a foothold in the market. The core factor to operate well large enterprises is the human resources. Indeed, to be able to survive and developing in the fiercely competitive market, companies must identify goals and directions for using resources in the enterprise as well as find solutions to optimize human resources, helps businesses save costs, optimize business efficiency, freeing businesses out the non-core administrative work, helping businesses improve compliance with legal regulations related to labor, improve productivity and quality of work. Take advantage of modern and professional technology and tools of human resources management in labor management. Since then, companies for HR services have come into existence, to serve the urgent needs of human resources for various partners.

Any process that has been, is and will be in operation will have its advantages and disadvantages, so the analysis of the process of recruitment service human resource enterprise is one of the ways to improve the quality of service for the business. Through the analysis and evaluation of the recruitment process of the company, the company will capture the status of its business operations, confirm the cause and source of the recruitment has influenced the recruitment activities, as well as the positive factors, the potential resources of the enterprise, thus bringing into play the strengths to overcome the disadvantages and difficulties. The business also encountered. Besides, it also helped the company set out the tactics business suit size and capacity of the company itself in order to improve recruitment efficiency.

Hence, the analysis and evaluation of the recruitment process is a necessary step for the company to survive and develop. That is why I chose the topic “Analyze the recruitment service process of Le & Associates” to do my internship report.

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Lời mở đầu báo cáo thực tập tiếng Anh tại công ty Xuất Nhập Khẩu -ANALYSIS THE PROCESS OF IMPORTING IN FORWARDING OPERATION OF TRA-SAS BY SEA TRANSPORT.

Foreign trade development is our country’s top task in the process of regional and world economic integration in which import and export activities have brought significant benefits to our economy. Freight forwarding plays an important role in supporting export and import development also seen as a high added value industry. In addition, the forwarding business requires the ability of professional competence, knowledge of the import-export enviroment : documents, invoice, packing list, tax, tariff, contracts, …

The benefits of this service have contributed significantly to the economy of the country, especially foreign trade. Recognizing the importance and influence of the delivery service, I decided to choose delivery as a topic for internship report.

With the theoretical knowledge at the school together with the experience of practical experience during days at TRASAS JSC has helped me cultivate knowledge, trainning skills more about the method, the process of organizing the delivery and most importantly completion of the topic. However, the knowledge of logistics is very huge, so I only limit the content of my report with the subject: ANALYSIS THE PROCESS OF IMPORTING IN FORWARDING OPERATION OF TRA-SAS BY SEA TRANSPORT.  (Lời mở đầu báo cáo thực tập tiếng Anh)

The topic is to find out more about sea freight forwarding services, study the main issues of the process and the status of forwarding activities in order to better understand the freight forwarding business internationalization as well as quality delivery services the company provides. From that, we can continue utilizing and promoting the strengths of the company, while offering solutions to improve the quality of forwarding services and further improve the company’s forwarding activities to develop company.

In addition, research on the subject also allows me to have the opportunity to apply the knowledge in the field, to be exposed to new jobs, to learn more in the industry. This is also an opportunity for me to equip myself with the knowledge, skills and attitudes necessary to prepare myself for graduation.

The report consists of three main chapters:

  • Chapter 1: OVERVIEW OF TRA-SAS COMPANY
  • Chapter 2: THE PROCESS OF IMPORTING IN FORWARDING OPERATION OF TRA-SAS BY SEA TRANSPORT
  • Chapter 3: RECOMMENDATIONS AND SOLUTIONS FOR THE PROCESS AND THE COMPANY

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Lời mở đầu báo cáo thực tập tiếng Anh tại công ty Xuất Nhập Khẩu – Planning marketing strategy to promote the business activities of MISA Joint Stock Company

Reason for choosing the report:

Along with the development of the industrialization and modernization in Vietnam, the products are increasingly diversified, and technology is more and more developed, as the result, competition is also more and more in increasing. To be able to stand and develop in this competitive environment, It is necessary to make a difference, to attract potential customers, to raise the brand and position the brandname in the market. In particular, the companies are more and more improving their marketing programs to reach their customers easily, always requiring marketing staff to innovate their methods and strategies to keep up with the trend of their customers.

That is one of the successful keys to every business. The main purpose of the company is to improve the finance and develop business. Realizing the importance of that, MISA has focused on marketing to make a difference with other businesses.  Currently there are many software in general and accounting software in particular. Choosing the reliable, convenient and suitble accounting software needs paying attention to today. This is an advantage for companies, enterprises in software research that helps produce the most reliable products for businesses. During the internship at the company, I recognized its importance and decided to learn methods, so I chose the topic “Planning marketing strategy to promote the business activities of MISA Joint Stock Company” (Lời mở đầu báo cáo thực tập tiếng Anh)

Limitation of the topic

  • Only study on the young domestic market in general.
  • Only study methods to set up good marketing strategies for business development.
  • Only research on improving the prices and the quality of MISA SME.NET 2017 accounting software products and services to compete with other companies.

Researching methods

  • Documentation:

Collecting information of the company:

  • Inside: Written report administrative documents; annual reports, progress report, and internal documents.
  • Outside: Documentary on media, internet; getting basic knowledge.
  • Direct observation:

After each week of internship, the student is taken part in meetings with marketing staff that aims to set goals and methods and choose the methods to do it

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Tóm tắt báo cáo thực tập Ngôn Ngữ Anh tại công ty Xuất Nhập Khẩu

Minh Hoa Thanh Co. Ltd is a trading company of household products. Minh Hoa Thanh Co. Ltd. has selected the method of sales is distributed to shops, supermarkets and online sales, and the company’s business performance has increased.

Minh Hoa Thanh Co. Ltd is totally interested and invested for the sales activity so have brought potential business results for Minh Hoa Thanh Co. Ltd. However, the implementation of sales activities is still limited, so during the practice at the Minh Hoa Thanh Co. Ltd, I have learned the sales process in the company and the results achieved and make recommendations to improve the effectiveness of the sales process in the future.

Process internship helped me understand the basic knowledge and also work experience, practical experience in marketing sales. I have acquired priceless skill sets which enable me to prove myself as a young, dynastic, enthusiastic and potential employee for the company. Moreover, thanks to this internship and the company’s reputation, I can enhance my resume as well as my career in the future.

The internship report in broad-spectrum contains four chapters in which I try to explain my two-month experience in my hosting company. The content of all chapters is broadly and elaborately explained; and it is constructed from the practical basis of the work in these two months.

In the opening chapter, I give details about the company background including its mission, function and company’s structure. In this chapter, I put all records or history and futurity of my hosting company with its basic information and primary products so that readers in general and my mentor in particular can understand the company’s background and objectives.

The second chapter is the most detailed one which explains my overall internship familiarity in the last two successive months. This chapter is the main one and I jot down all the tasks I had to execute. It gives a highlight what I have been doing and main work of the company.

After all those chapters above, I go to the third chapter and explain the main benefits of the internship in terms of different aspects and areas. Needless to say, the internship provides me with immeasurably valuable skills and knowledge. The advantages, disadvantages and gains of the internship are carefully listed to grasp the attention of readers and evaluators.

The final and fourth chapter shows the winding up and suggestions on the projects that our company is running. In order to contribute to my hosting company, I give my comments and recommendations on some conditions and workings. Needless to say, the internship provides me with immeasurably valuable skills and knowledge. The advantages, disadvantages and gains of the internship are carefully listed to grasp the attention of readers and evaluators.

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Introduction report  – hoạt động bán hàng –  (Lời mở đầu báo cáo thực tập tiếng Anh)

Background

Nowadays, the open policy of the market economy with the participation of many economic sectors has put businesses in a fierce competition. In order to survive and develop in today’s competitive conditions, businesses must implement many measures such as: marketing and promoting products, improving the quality of sales staff, pricing policies, designing the most optimal distribution channel, etc. One of the most important measures that every company cannot ignore is customer care. Customer care plays a key role in a consumer-oriented marketing strategy. In fact, in Vietnam, although many firms have realized the importance of customer care activities, they have not yet built up a good customer care strategy to implement. Improvement of management and customer care is an urgent job, which helps businesses overcome weaknesses in the implementation process, improve their reputation and brand, and avoid losing customers.

Reasons

Vietnam Lighting Company Limited operates in the field of electrical equipment. This is a very important field of the economy, as goods delivered to customers need a dedicated transportation team, it also attracts a lot of businesses to participate. Therefore, it can be said that this is a very competitive business environment, competitors are always using competitive forms of price and service quality to attract customers. Leaders of Vietnam Lighting Co., Ltd. have determined a strategy to improve their competitiveness through customer care tools, which is the most important job to help the company create a strong position and build a sustainable brand in the eyes of customers. However, the company’s customer care strategy may still have shortcomings. The author conducted a situational study to point out the strengths and weaknesses of customer care at Vietnam Lighting Co., Ltd., then propose some potential solutions to improve the customer service, helping the firm increase its competitiveness compared to other competitors in the industry.

Objectives (Lời mở đầu báo cáo thực tập tiếng Anh)

Based on the theoretical basis for customer service, the study aims at analyzing current situation at Vietnam Lighting Co., Ltd. to find out strengths to promote and weaknesses to overcome. Then it analyzed factors affecting sales management at Vietnam Lighting Co., Ltd. Identify opportunities to take advantage of and threats to avoid. It also provided solutions to improve sales management at Vietnam Lighting Co., Ltd. effectively.

research methodology

The study was carried out using the statistical and descriptive method: to collect data and assess the situation to give an overview of customer care activities at Vietnam Lighting Co., Ltd. The next method was analysis and comparison: aims to compare and contrast data and information in the past to find out the causes and have appropriate solutions to improve the performance of the company in the coming time.

Outline

In addition to the table of contents, introduction, conclusion and references, the article is structured into 6 chapters:

Chapter 1: Background of company

Chapter 2. Introduction to customer care department

Chapter 3: Basic Concept

Chapter 4. Job Description

Chapter 5. Finding And Experiences

Chapter 6: Conclusion & Recommendation

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